How online marketing is different from General Marketing?

How online marketing is different from General Marketing?
It 's a big difference between marketing and online sales in general. Are outlined below.
1) In marketing in general, aimed at companies with a large number of consumers for a product or service that is economically or cheap in price. By targeting the masses that will surely not a high turnover but low profit margin, because there is very little difference between the cost of providing a product and sell it to term. In contrast, in niche marketing, a firm will target a certain group of consumers (consumer specialist) he can command a high profit margin. This is why small companies or companies considered best for online marketing.
2) Online marketing is always directed to the market or segment, which is smaller. Here is a company dedicated to the size and concentration. In addition, markets are the subject of niche marketing is not covered by traditional suppliers. On the other hand, the traditional marketing, with large segments, which offer a lot of money at the end. For example, if the global marketing strategy is aimed at parents, online marketing strategy targeted at a specific group of parents, including lone parents.
3) In the case of general marketing, the goal is to attract as many customers as possible. As the strategy is aimed at the masses, consumers from different backgrounds, race, gender and the state are on the radar of traditional marketing. Instead, the strategy used in online marketing is to target only a certain group of consumers whose tastes and preferences relevant to your niche product. Since research has been done before, it is highly unlikely that other segments of the population will be attracted by his offer. Therefore, are not addressed. The best way to generate revenue is to target a specific segment of your audience.
4) The marketing of general use expensive forms of media to target consumers. Includes expenditure above the line media, including television, print, radio and Internet down and the media, such as signs and posters. These forms are very expensive. By contrast, online marketing, the budget is small compared with the overall marketing budget. He has the ability to meet the needs and desires of the majority. Consequently, the media, which has been widely used in niche marketing is the Internet (email) because of its cost. Outside the Internet, online marketing also uses magazines to some extent, which may include specialized journals.
5) In traditional marketing, people in the masses to be the target. Therefore, if the key message for people who have no interest in products or services offered by your company. Therefore, the conversion rate is very low. The money is wasted in large quantities lost time. Unlike Art, in the niche marketing message targeted to those interested. Thus there is less waste of money, time and effort into online marketing campaign.