A social media marketer provides strategic online recommendations based on the client’s business targets and intensive research. A marketer also reaches out to the target audience through different methods of social networking, and continually monitors the buzz surrounding the client’s products and services. They should be passionate, planned, creative, friendly, clever, aggressive, hard-working, determined, adaptable, motivated and have a sense of humor. To succeed, they need to do the following well:
• Data analysis
• Provides holistic strategies to clients
• Training, presenting, and research
• Relationship-building and networking
• Outreach to online users and bloggers
A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible. There are days when marketers may have to serve as internal evangelist by introducing key stakeholders to social media. There are other times when marketers may have to launch a multi-platform outreach campaign. It just depends on the needs of the client. Additionally, a social media marketer needs to be a contributor and participant online to better know the space and provide solid recommendations to their clients.
Fri Feb 15, 2013 3:17 pm by rachil
Calendar
