1. Sound SEO background: A SEO manager who possess skills and know-how of the field, has worked on diverse SEO campaigns and has been able to execute each of these campaigns with sufficient success rate, can be termed as a good SEO manager. With a successful track record, a SEO manager comes across as competent and well-versed in the tricks of the trade.
2. A Team player: Like in any professional environment, the best results are an outcome of dedicated team efforts. For a leader, it is important to delegate tasks efficiently and encourage a healthy competitive environment within the team. To be able to manage a project as a team is the mark of a good SEO manager.
3. Identifies SWOT of the team: The possibility of getting a task completed successfully is directly proportional to the strengths and weaknesses of team members. It is central to the concept of working as a team to build on the strengths of a person, eliminate their weaknesses and develop on their capabilities to maximize output. This will help team members to broaden their perspective and work with increased consistency and zeal.
4. Know-how of economics of SEO: While it is important to have technical knowledge of search engine optimization, it is equally important to have an in-depth understanding of the economics of the business. From understanding the revenue model of a website to assessing the competitive environment, a good SEO manager should be able to identify and provide insights on the commercial aspects of the SEO landscape.
5. Good communication skills: Part of the job of being an SEO Manager is to communicate effectively with others. To be able to convey a complex task via meaningful, easy-to-understand discussions or presentations is an essential requisite for him. For, clarity in understanding, leads to clarity in results.
6. Ardent disciple of learning: Whether it is to gain expertise in a new industry technique or just trying to stay a step ahead in the game, SEO managers should be open to learning. At the end of the day, team members look up to a SEO manager for inspiration, innovation and ingenuity which only stems from new-fangled thoughts and ideas.